Wednesday afternoon more than 4,000 people lost power in Ocean City. According to Atlantic City Electric, the first reports of outage came in at 12:11 p.m., and electricity was finally restored at 1:00 p.m. The outage was caused by a substation failure, and resulted in many businesses having to close.
“It’s very difficult on businesses because most transactions are done through credit cards and things like that,” said Michele Gillian, executive director of the Ocean City Chamber of Commerce. “I think the extreme heat has contributed with air conditioners and so many things going on at one time.”
Gillian is absolutely right about that; power outages often mean that business operations are put on hold until electricity comes back. We live in a digital age, which is great because it makes everything easier, but you never realize quite how dependent you are on technology until it’s taken away from you. That hour lost due to power outage caused the companies in that area to lose hundreds, possibly thousands of dollars in revenue. Restaurants by City Hall, which are usually a hotspot during lunch hour, had to close down and lost that day’s lunch revenue completely.
The moral of the story here, is that power outages are unpreventable, but you can help lessen the blow to your business by purchasing UPS systems. Let’s face it: if you can’t even see what you’re doing, let alone operate computers or credit card machines, your business is essentially useless during the period the power is out. Say there are some people brave enough to go shopping in the dark, like customers in Ocean City who used flashlights at Making Waves, if you don’t have a working credit card machine, they might not be able to buy anything anyway.
There are many benefits to power protection, and it is proven to save businesses loads of time and money. So why take the chance that you could possible lose an immense amount of revenue during a power outage because you didn’t invest in a UPS system?