Power Protection Company Minuteman Eying Promising 2011

March 15, 2011

By Carrie Majewski (née Schmelkin) - Director of Content Marketing, Content Boost

Minuteman UPS/Para Systems had a stellar 2010 and 2011 looks to be just as auspicious for the power protection company, according to company officials.

Last year, amid economic unrest and cost cutting practices, Minuteman managed to still have a successful 2010 with regards to revenue and growth.

“Minuteman had an excellent year in 2010 with double-digit growth in all served markets,” Minuteman Marketing Director Bill Allen told TMCnet in a recent interview. “We believe we gained market share in all of our markets. All in all, 2010 was an excellent year.”

Since 1982, the power protection company has offered Uninterruptible Power Supplies (UPS) for computers, servers, peripherals, voice and data communication systems, security systems and other mission-critical equipment. Those offerings have found homes in more than 100 countries all over the world.

Just three months into 2011, Minuteman is looking to continue to build upon its success.

“Our goal is to achieve another year of double-digit growth, and to continue offering our customers a better value,” Allen said. “If we keep our focus on what we do best, we are confident that our goals will be achieved.”

2011 for the power protection company will make a year devoted to continuing to develop relationship with telephone manufactures, working closely with their customers “on knowing and fully appreciating the value that power protection brings, not only in a telecom application, but across a company’s entire infrastructure, including networks and security systems.”

As it looks forward to its success this year, Minuteman officials have also been looking back, noting how many changes there have been to the telecom market in the almost three decades Minuteman has been in business.

In the past 28 years, the telecom market has changed “dramatically” due to deregulation, according to Allen. As a result, a whole new market was created that led to an era of technology development.

“Now, convergence is causing considerable conflagration within multiple markets, from telecom, to security and networks,” Allen said. “These disparate technologies are now all running on the same backbone – the network. This is evident in the distribution channel, as telecom distributors are now selling IT and physical security products.”

“Security distributors are selling telecom systems and IT networking products. IT distributors are selling telecom and physical security products,” he added. “Convergence (News - Alert) of all these technologies has changed the way products and systems are delivered to the end-user and will continue to do so.”

Through the past few years, Minuteman has worked to differentiate itself from its competitors and, according to officials; the company’s marketing strategy can be summed up in two words: “better value.”

Minuteman works to provide the right features, quality, warranty and service at the right price, according to Allen, especially because purse strings are still tight and cost cutting practices are still being implemented.

“Back when budget money flowed freely, major brands were the preference,” Allen said. “Now that customers must live under budget constraints, we believe value is what drives purchasing decisions. We are committed to maintaining our differentiation by offering exceptional value for end-users.”

Carrie Schmelkin is a Web Editor for TMCnet. Previously, she worked as Assistant Editor at the New Canaan Advertiser, a 102-year-old weekly newspaper, covering news and enhancing the publication's social media initiatives. Carrie holds a bachelor's degree in journalism and a bachelor's degree in English from the S.I. Newhouse School of Public Communications at Syracuse University. To read more of her articles, please visit her columnist page.

Edited by Janice McDuffee