A Look Back on 2011: Minuteman Reflects on Power Protection Innovations

December 06, 2011

By Carrie Majewski (née Schmelkin) - Director of Content Marketing, Content Boost

Earlier this year when I asked Minuteman UPS/Para Systems (News - Alert), a leading provider of power protection technologies, how it fared in 2010 – a year replete with economic downturn and tighter purse strings –Minuteman exclaimed that it still managed to capture double-digit growth in all served markets.

“All in all, 2010 was an excellent year,” Minuteman Marketing Director Bill Allen told TMCnet at the time.

Months later, as the power protection company reflects on 2011, that glow is still present.

“2011 has been a phenomenal year for Minuteman,” Duston Nixon, marketing communications specialist for Minuteman, told TMCnet. “We have been fortunate enough to face the uncertain economic climate and meet our goals for the year, which included substantial growth in several markets.”

Minuteman made several valuable contributions to the industry this year. In March, Minuteman brought Christmas early to customers as the power protection company offered instant rebates of up to $250 for all the tools needed to protect entire networks, telephones or security systems. Over the summer, Minuteman weighed in on why small and medium sized business (SMB) owners should not overlook power protection technologies as well as a white paper called “Powering Your Business Disaster Planning” which delineates the key components of an all encompassing power protection plan – one which proves failproof during short-term power surges or even extended outages. 

More recently, Minuteman unveiled the Minuteman PRO-LCD series, a new line of uninterruptible power supplies (UPS) designed to safeguard medium-sized telephone, security and server systems from power anomalies.

“A high point of the year was the release of our all-new PRO-LCD Series UPSs,” Nixon said. “These units have already begun to take off, picking up where the best-selling PRO-E Series left off as a favorite with SMB users and integrators.”

For Nixon, some other critical moments stuck out for the company as well.

“Some of the highlights of the year include the many trade shows we have attended, including BICSI, ISC, and ITEXPO (News - Alert), along with several others,” Nixon said. “These shows are a great asset to us, and allow us to meet new customers as well as channel partners, and get a first-hand look at what they want and need from power protection products.”

In addition, this year Minuteman aimed to ensure that its products represent a better value for SMB users than its competitors, along with working day in and day out to provide a superior level of service before and after the sale, according to Nixon.

“We have found that many administrators in these businesses feel that larger manufacturers have abandoned them for larger accounts; we hope they will find our approach to both sales and service to be favorable,” Nixon said.

In 2011, Minuteman saw unprecedented growth as the power protection company focused on the telecom, security, and education markets. As we head into 2012, Minuteman is looking forward to keeping things strong in these market areas by working with channel partners to continue educating the public about the need for power protection products.

When asked what the power protection market will look like in 2012, Nixon said that next year represents a “tremendous opportunity” for any company involved with these products.

“We will be coming up on four years removed from 2008, which was a peak sales year for the industry,” he said. “This means that there are a staggering number of units in the field which need replacement batteries or outright replacement; the key is to persuade those users to choose our products, and we feel that we have the right value and service proposition to do just that.”

 So what can we expect from Minuteman in 2012?

“The coming year will include some big things for Minuteman,” Nixon said. “Of course, our first priority is to continue to spread the word about our products and the value they represent, but we will also be releasing some exciting new products as the year unfolds.”

Carrie Schmelkin is a Web Editor for TMCnet. Previously, she worked as Assistant Editor at the New Canaan Advertiser, a 102-year-old weekly newspaper, covering news and enhancing the publication's social media initiatives. Carrie holds a bachelor's degree in journalism and a bachelor's degree in English from the S.I. Newhouse School of Public Communications at Syracuse University. To read more of her articles, please visit her columnist page.

Edited by Juliana Kenny